ATD Blog
Write to Extend Social Media Conversations
Tue Nov 14 2017
Content
If you’re a small business owner, independent contractor, or PR or marketing specialist, you recognize the power of social media to generate visibility and new business opportunities. The rest of you may soon be writing more workplace social media text as organizations turn to these platforms to connect with their staff, customers, potential hires, consultants, and others.
If you’re a small business owner, independent contractor, or PR or marketing specialist, you recognize the power of social media to generate visibility and new business opportunities. The rest of you may soon be writing more workplace social media text as organizations turn to these platforms to connect with their staff, customers, potential hires, consultants, and others.
Content
For example, many major corporations are launching employee advocacy initiatives, calling upon personnel at all levels to help build their brands and deliver key messages to target audiences on LinkedIn, Facebook, Twitter, and other platforms. Plus, an increasing number of organizations are establishing their own social enterprise networks to enrich their internal communication—sharing best practices, crowdsourcing for solutions, and driving cross-functional collaboration.
For example, many major corporations are launching employee advocacy initiatives, calling upon personnel at all levels to help build their brands and deliver key messages to target audiences on LinkedIn, Facebook, Twitter, and other platforms. Plus, an increasing number of organizations are establishing their own social enterprise networks to enrich their internal communication—sharing best practices, crowdsourcing for solutions, and driving cross-functional collaboration.
Content
Whatever the situation, you’ll likely be writing more on-the-job social media text in the next few years. So you need to master one of the most important social media writing skills: composing compelling responses to others’ posts to increase the likelihood that the person will engage with you.
Whatever the situation, you’ll likely be writing more on-the-job social media text in the next few years. So you need to master one of the most important social media writing skills: composing compelling responses to others’ posts to increase the likelihood that the person will engage with you.
Content
Say you’re a leadership consultant and come across a tweet from the CEO of a training company addressing Gen X management styles. You reply with a request to schedule a call to tell her about your extensive experience with Gen Xers. But that may come across as too pushy—and you’ll blow your chance of developing a valuable connection!
Say you’re a leadership consultant and come across a tweet from the CEO of a training company addressing Gen X management styles. You reply with a request to schedule a call to tell her about your extensive experience with Gen Xers. But that may come across as too pushy—and you’ll blow your chance of developing a valuable connection!
Content
A better approach is to embellish what she posted with a fresh perspective. Here’s how this could play out on Twitter:
A better approach is to embellish what she posted with a fresh perspective. Here’s how this could play out on Twitter:
Content
Tweet from CEO of XZ Training:
Tweet from CEO of XZ Training:
Content
60% of Gen X managers don’t communicate effectively with staff.
60% of Gen X managers don’t communicate effectively with staff.
Content
Your response as a leadership consultant:
Your response as a leadership consultant:
Content
@XZTraining Gen X managers having more face-to-face staff meetings, says study.
@XZTraining Gen X managers having more face-to-face staff meetings, says study.
Content
Now you’ve added depth to the CEO’s post, enticing her to respond and possibly generate a meaningful business relationship. This strategy could also be used for LinkedIn, Facebook, and other platforms.
Now you’ve added depth to the CEO’s post, enticing her to respond and possibly generate a meaningful business relationship. This strategy could also be used for LinkedIn, Facebook, and other platforms.
Content
So the next time you want to engage a potentially valuable connection, extend the social media conversation.
So the next time you want to engage a potentially valuable connection, extend the social media conversation.
Content
Want more advice? Check out my new book, 10 Steps to Successful Business Writing, 2nd Edition .
Want more advice? Check out my new book, 10 Steps to Successful Business Writing, 2nd Edition.