Analyzing the Motivations of Your Target Audience

Sarah Wakefield is a technical training supervisor for Schlumberger Limited in Houston. Her primary responsibility is managing the design and development of technical training courses for audiences in locations such as the United States, Europe, South America, the Middle East, Russia, China, and North Africa. Before this, Sarah worked as a curriculum designer for various organizations. Sarah also was an instructor of communication, writing, and life success courses at Ivy Tech State College and at Purdue University in Fort Wayne, Indiana. Sarah holds a master's degree in communication from Purdue, as well as a bachelor's degree from Purdue with a double major in professional writing and psychology.