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Aaron Hurst


Aaron Hurst is CEO and co-founder of Imperative, the peer coaching platform that uses the power of peers to support each other and create a more effective and fulfilled workforce. Previously, he founded the Taproot Foundation, which catalyzed the $15 billion pro bono service market. Hurst is also a leading expert on the science of purpose and fulfillment at work.

He is author of The Purpose Economy: How Your Desire for Impact, Personal Growth and Community Is Changing the World. He has written for or been featured in The New York Times, The Wall Street Journal, Bloomberg TV, Fast Company, and MIT Sloan Management Review, and he was named a LinkedIn Influencer.

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