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Alison Lazenby


Alison heads up Root’s manager development capability and the Root Compass manager development program, where she drives business development. She has a zeal for empowering and developing managers, whom she considers the biggest source of untapped potential in organizations today. Alison has worked with prestigious clients across the globe helping to scope, develop, and deliver exceptional leadership curriculums that truly drive business success. Before joining Root, Alison was a marketing director for International Distillers and Vintners/Grand Metropolitan (now Diageo), responsible for building global equity for its multi-million-pound gin portfolio. Alison acquired a reputation and passion for creating and nurturing new brands (Archers Peach County Schnapps and Bombay Sapphire) as well as rejuvenating tired brands in difficult markets (Malibu and Cinzano).

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