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Andres Lares

VP of Marketing


Andres is the managing partner at SNI, where he previously served the role of chief innovation officer. His multi-disciplinary and lingual skills broaden SNI’s ability to effectively teach and consult in a wide range of industries, languages, and cultures.

Andres’ expertise is in deal coaching live negotiations for sports clients such as the San Antonio Spurs, Cleveland Indians, Cleveland Browns, Milwaukee Brewers, Oklahoma City Thunder, and Brooklyn Nets. He also works in several capacities with clients across a wide range of industries, from developing online content to facilitating programs in Real Estate (Ryland, Heritage Properties), Advisory (PWC), Media (ESPN, Hearst), Banking (M&T Bank), and Pharmaceutical (Novo Nordisk, Roche).

Andres managed the development of SNI’s Advanced Negotiations Program, which includes video-taped role play of customized simulations and real-time coaching, available both in the classroom and online. He also managed the development of SNI’s negotiation mobile application and its implementation within client’s organizations. Finally, he recently completed the development of SNI’s new interactive online negotiation training program.

Andres has guest lectured on negotiation at various universities and conferences including Ohio University, Johns Hopkins University, University of Baltimore, Endicott College, York College, Queen’s University, and the National Sports Forum. He annually teaches a highly sought after course on Sports Negotiation at Johns Hopkins University.

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