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Annika McCrea


President and CEO, Advantage Performance Group Annika joined Advantage as CEO in 2007. Prior to that she spent 12 years at BTS in several different roles including consultant, account manager, project leader and general manager. She was responsible for opening the San Francisco office of BTS in 1998, which has grown to become BTS’s second largest office in the world.   She has managed large strategic projects with many well-known organizations such as Honeywell, HP, Agilent, TI, Genentech, ADP etc…. Her goal is simple…make every client interaction successful and ensure that every initiative helps drive the clients business results.

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