Art Levy

How do we create compelling visual designs for our learning solutions, especially when we don’t have a background in art?

Leveraging Principles of Art Theory for Visual Design

All too often, sales leaders and trainers focus on objection handling to help reps close deals. In reality, the most important negotiations occur at the beginning of the sales process. In this webcast, you will learn about two of the most important negotiations in the sales process—securing and managing appointments—and proven techniques to secure a prospect’s time and attention. You’ll also learn ways to help train salespeople to manage these appointments with an agenda that brings objections to the forefront early in the sales process and gives the salespeople time to adapt their selling strategy before it’s too late. Helping your salespeople employ these important techniques will lead to more meetings, better productivity, shorter sales cycles, and increased sales results. Dan McGrath and Ed Medeiros will utilize a case study from the partnership between COACH MEdia and Gartner.
Attendees will learn:

the art of horizontal communication—finding and leveraging stakeholders who can help you get appointments with your target decision makers
email and voicemail best practices—techniques you can teach your salespeople right away to help them increase their number of appointments and the odds they actually happen
the use of agendas for every meeting—the most underutilized tool in all of sales—and how to manage a meeting without doing all of the talking.


Navigating the Hardest Part of the Sale: How Your Team Can Secure and Manage Sales Appointments Successfully

Attendees will be able to immediately apply skills to enhance their ability to influence WIN/WIN outcomes. By identifying underlying interests and common ground of all parties they will effectively manage differing views and expectations of project stakeholders. Thus, participants will be able to maintain productive relationships while achieving necessary results. By the end of this presentation, participants will understand the difference between long term, short term, tangible and intangible interests of all parties involved and how to use these interests to identify common ground. This session was recorded for the ATD Virtual Conference, June 1 - 5, 2020.