Bob Berkman is owner of Up4communication. After a 15-year business career in entertainment—working as communication director for companies such as Walt Disney Parks, Holiday on Ice, and Endemol—Bob Berkman made an extensive study of interpersonal communication and established himself as a consultant in this field, while also holding a position as lecturer at Inholland University (Netherlands) in the school of media and entertainment management. Bob has been working with business, private, and student groups to align their communication with their goals for more than 10 years.