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Brad Holst

Finding the time and resources needed to develop your customer-facing technical professionals in these skills is a smart investment.

Help Customer-Facing Technical Professionals Influence Decision-Makers

By following the storytelling framework of highlighting a problem the buyer cares about, your sales team will create better connections with customers and close more deals.

Can Your Salespeople Tell Business Value Stories?

What happens in the moment when the stakes are high and the pressure is on? Will your sales team be successful? Or will they choke?