Claude Legrand is Managing Partner of Ideaction, Inc., a consulting and learning company based in Toronto. After a 15-year career in Direct Marketing, Claude founded Ideaction, Inc., a company that has successfully helped organizations and individuals become more innovative for more than 25 years. Through his leading research on the practical application of innovation in organizations, Claude has emerged as one of North America’s top authorities on innovation outside of R&D. Claude was the founding Program Director for the Centre of Excellence in Innovation Management at the Schulich Executive Education Centre, part of the Schulich Business School. In 2011 he co-authored with Dr. David Weiss  Innovative Intelligence: The Art and Practice of Leading Sustainable Innovation in Your Organization (Wiley 2011).