Conrad Gottfredson is founding partner and chief learning strategist for APPLY Synergies, a 5 Moments of Need Company. He has experience helping organizations optimize their complete learning ecosystems. His expertise lies in assisting companies with identifying and implementing 5 Moments of Need solutions from start to finish: from the methodology, technology, and organizational support infrastructure to the design, build, implementation, optimization, and evaluation of those solutions.

Gottfredson has also worked with L&D teams to establish collaborative instructional development and maintenance processes to eliminate wasteful redundancies and focus on specialized skills and knowledge. Those collaborative development models have provided significant cost benefits in environments of constrained resources and overwhelming development requirements.