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Courtney Campbell

Spring 2021 - CTDO Magazine

My journey to improve my learning measurement capabilities was necessary, albeit bumpy.

Do You Measure Up?

In my 17 years in training and workforce development, I’ve witnessed a significant transformation that parallels the technological convergence we’ve seen in mobile phones. Mobile phones began as single-use devices for voice communication, evolved to include text messaging, QWERTY keyboards, touch screens, and now host apps for nearly every conceivable need. Technologists predicted this convergence years before it became a reality, fundamentally changing user habits, creating new expectations, and facilitating our always-on, always-connected, ever-changing world.Today, the majority of the workforce was born into this digital world, yet our training methodologies have not kept pace with evolving user expectations. The pressure on learning and skill development functions is no longer annual or fixed; it’s dynamic. Products, goods, and services we train on are moving targets, and with the mobility of the modern workforce, so are our learners. Like their phones, employees expect an always-on, always-connected experience. They no longer want to navigate multiple platforms for training, communication, conferences, performance tracking, and rewards.This convergence in expectations necessitates a shift in mindset. We are no longer just trainers; we must adopt the mindset of marketers, connecting our strategies from training to communication to rewards and recognition into one cohesive, connected learning journey.The Era of Dynamic LearningThe traditional model of static, periodic training sessions is becoming obsolete. Organizations must move toward a dynamic learning model, where continuous skill development and talent nurturing are integral parts of the employee experience. This shift is driven by several factors:Accelerated Product Life Cycles: As product life cycles shorten, training must keep pace with rapid changes in technology, customer preferences, and market demands. Employees need immediate access to the latest information and skills to remain competitive and effective.Remote and Global Workforce: The rise of remote work and global teams demands flexible and accessible training solutions. Employees must be able to learn anytime, anywhere, on any device, ensuring that learning fits into their daily routines.Hyper Personalized Learning: Just as users personalize their smartphone apps to fit their lifestyles, employees now expect personalized learning paths that cater to their skills, roles, and career aspirations. Adaptive AI learning technologies and data-driven insights enable the creation of tailored experiences that meet individual needs.Integrating Training, Communication, and RecognitionTo meet these new expectations, training programs must be integrated with communication and recognition strategies, creating a unified learning ecosystem. Here’s how organizations can achieve this:Unified Platforms: Implement integrated platforms that provide a one-stop shop for learning, communication, and performance management. These platforms should offer a user-friendly interface, accessible via mobile devices, ensuring that employees can easily access all resources.Continuous Feedback Loops: Foster a culture of continuous feedback, where employees receive real-time insights into their performance and development. This approach encourages ongoing improvement and helps employees feel valued and recognized for their contributions.Cross-Functional Collaboration: Encourage collaboration between training, HR, marketing, product, and IT teams to develop cohesive strategies that align with business goals. This cross-functional approach ensures that all aspects of the employee experience are interconnected and reinforce each other.The Marketer MindsetAdopting a marketer mindset means viewing training as a holistic journey rather than a series of isolated events. It requires understanding the employee experience from end to end and crafting narratives and connected strategies that resonate with learners. Here are key elements of this approach:Storytelling: Use storytelling techniques to create engaging learning experiences that captivate employees’ attention and foster emotional connections. Compelling narratives make training content more memorable and relatable.Gamification and Rewards: Incorporate gamification elements and rewards to motivate and engage employees. Leaderboards, badges, and point systems can drive healthy competition and encourage active participation.Data-Driven Insights: Leverage unified data analytics to gain insights into learning behaviors and preferences. These insights enable organizations to continuously refine and optimize their training programs to better meet employees’ needs.Campaign-Based Learning: Develop modularity in your learning content architecture to create ongoing continuous learning campaigns. These campaigns can adapt based on market dynamics and conversion data, ensuring that learning remains relevant and effective.Embracing the FutureThe convergence of talent and skill development is not just a trend; it’s a necessity in today’s fast-paced, digital world. By adopting a holistic, integrated approach to training, communication, and recognition, organizations can create a connected learning journey that meets the expectations of the modern workforce. This shift requires a marketer mindset, where learning is personalized, dynamic, and seamlessly integrated into the employee experience, ensuring that organizations remain agile, competitive, and ready for the future.

Beyond Training: Creating a Connected Learning Journey

In a world where the half-life of skills is rapidly shrinking, the mantra “learn or become obsolete” has never been more relevant. The World Economic Forum predicts that six in 10 workers will require training before 2027. This isn’t just a statistic—it’s a signal for a learning revolution.Gone are the days when education ended with a diploma. Today, lifelong learning isn’t just a buzzword; it’s a survival skill required to adapt to new challenges and opportunities. But here’s the million-dollar question: How do we keep learners engaged in this constant cycle of upskilling and reskilling?As learning professionals, we’re not just disseminating information—we’re architects of career resilience and personal growth. Our challenge? To create learning experiences so compelling that they become an integral part of our participants’ lives, not just another box to tick.This isn’t about force-feeding information. It’s about igniting curiosity, fostering adaptability, and building a mindset that views change not as a threat but as an exhilarating opportunity for growth. It’s about transforming the concept of learning from a periodic event into a continuous, enriching journey.So, how do we rise to this challenge? Let’s explore five strategies that can revolutionize your approach to continuous learning, boost engagement, and ensure your learners are not just surviving, but thriving in the age of constant upskilling. These strategies will help you create more engaging, personalized, and compelling learning experiences.Personalize Learning PathsEvery learner has unique skills, interests, and goals. By creating personalized learning paths, you can ensure that each participant receives training that’s relevant and valuable to them. Here’s how:Conduct skills assessments to identify gaps and strengthsHave one-on-one discussions with learners about their aspirationsUse AI-powered learning platforms to recommend courses based on individual profilesBy tailoring the learning journey, you’ll see increased engagement and more meaningful outcomes for each learner.Embrace MicrolearningIn our busy lives, finding time for extensive training sessions can be challenging. Microlearning solves this by breaking down content into bite-sized, easily digestible chunks. Try these approaches:Create short video tutorials (3–5 minutes) on specific skills or topics.Develop mobile-friendly learning modules that are accessible on the go.Implement daily or weekly learning challenges that take just a few minutes to complete.These bite-sized learning experiences can lead to big results, making continuous learning a seamless part of daily routines.Foster a Culture of Knowledge SharingEncourage participants to learn from each other by creating opportunities for knowledge exchange. This not only promotes learning but also strengthens community bonds. Consider these ideas:Organize regular "lunch and learn" sessions where learners can present their expertise.Set up a mentorship program pairing experienced practitioners with newcomers.Create an accessible knowledge base or wiki where participants can contribute and access information.By fostering this collaborative environment, you’ll create a self-sustaining ecosystem of continuous learning.Gamify the Learning ExperienceMake learning fun and engaging by incorporating gamification elements into your programs. This can significantly boost participation and retention. Here’s how:Implement a points system for completed courses or modules.Create leaderboards to spark friendly competition.Offer badges or certificates for mastering specific skills.These gamified elements can transform the learning experience from a chore to an interactive, exciting challenge.Link Learning to Personal and Professional GrowthShow participants how their learning efforts contribute to their personal and professional development. This creates a clear incentive for engagement in continuous learning. Try these strategies:Align learning objectives with real-world applications and career paths.Create clear roadmaps showing how specific skills lead to new opportunities.Recognize and celebrate learners who apply their new skills in meaningful ways.Connecting the dots between learning and tangible outcomes can fuel motivation and drive long-term engagement.Boost Learning Outcomes and Program SuccessImplementing these five strategies can enhance your learning programs and create a culture of continuous growth. Remember, the key is to make learning accessible, relevant, and rewarding. Start small, gather feedback, and continuously refine your approach. Your learners—and your program’s success—will reflect the positive impact of these efforts!