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David Yesford


David Yesford, senior vice president of Wilson Learning Worldwide, has more than 29 years of experience developing and implementing human performance solutions around the world. He brings valuable experience, strategic direction, and global perspective to his work with clients. Over the years, David has had strategic roles in his organization’s core content areas of sales and leadership, as well as e-learning and strategic consulting. He is an active member of the Wilson Learning Global Executive Board, with current responsibility at a global level. He has held managing director positions in both China and India.   David is the contributing author of several books, including Win-Win Selling, Versatile Selling, The Social Styles Handbook**,** and The Sales Training Book 2. He is a frequent international speaker focusing on a variety of issues, including sales and sales strategy, leadership, employee and customer engagement, branding, and strategy implementation. He has been published in numerous business publications in the United States, Europe, Latin America, and the Asia Pacific region.

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