Jacob Goldenberg is a visiting professor of Marketing at Columbia Business School and a professor of Marketing at the School of Business Administration in the Hebrew University of Jerusalem. At Columbia Business School, he is the co-faculty director of the Design Your Innovation Blueprint: Leveraging Systematic Inventive Thinking 3-day executive education program. His research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics and social networks effects. He has published papers in the Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, Nature Physics and Science and is the new editor in chief of the International Journal of Research in Marketing