Jason Cutter, CEO of Cutter Consulting Group, is an author, podcaster, and sees himself as a sales success architect for companies with inside sales teams. Even though he didn’t have a sales upbringing or background (his bachelor’s degree is in marine biology), he knows what it takes to be successful in scaling sales operations. His first book , Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker, lays out the framework that he uses to coach and train teams to sales success.