Jim Loehr, Ed.D., is a world-renowned performance psychologist, co-founder of the Human Performance Institute, Inc. and author of 15 books including his most recent, The Power of Story. He also co-authored the national bestseller The Power of Full Engagement. He has a Master’s and a Ph.D. in psychology, serves on several prestigious scientific boards, and is a full member of the American Psychological Association, the American College of Sports Medicine, the National Strength and Conditioning Association, and the Association for Applied Sport Psychology.