Joan Babinski is a founder and vice president of marketing for Brainshark. Joan  is responsible for leading the company's marketing communications and demand generation activities. Also, as a founder, Joan was instrumental in the launch of the company, the development of the Brainshark brand, and the company's growth to its leading position as a provider of on-demand video presentation solutions. Joan is responsible for generating demand in Brainshark's key markets through awareness and lead programs and in delivering customer-focused initiatives.