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Laura Shen


Laura has extensive experience in the automotive industry, especially in sales and marketing. During her time at Jiangling Motors, she successfully led the cost reduction program and developed the special conversion vehicle market for transit. Laura was a member of the BMW China Sales Committee; as the senior manager of sales, her team laid a solid foundation for BMW’s growth in China. She joined Volkswagen Group China in 2007 as the executive vice president of FAW VW Sales Company, and then became managing director for Volkswagen Brand Import. In these positions, Laura made remarkable achievements in branding and helped to increase market share.

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