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Luiz Alexandre Castanha


Luiz Castanha is the general director of Telefónica Digital Education - Brazil, a company of the Telefónica group which is specialized in learning methods for companies, there are branches in Spain, Colombia, Peru, Chile and Brazil. Luiz is an expert in education startups and education technology. Throughout his career, he has been in technology companies, education consulting companies, has acted as consultant in several digital education projects in Brazil and Latin America. Business administration graduate and also has an MBA in Marketing with expertise in Knowledge Management and Storytelling in Hollywood(LA).

Has several articles published for the HR and education magazine, addressing themes such as leadership, gamification, startups, storytelling, and the use of innovative technology for education. Lately has been implementing technology of augmented reality and virtual reality in the learning processes to improve the user's experience and to develop business indicators.

His company in Brazil has had over 1.000.000 attendants in digital education and over 150 thousand attendants in class. Has generated over 40 thousand hours of virtual content in the latest year. In order to deal with such volumes to bring forward quality education and interesting/teasing content, the company had to innovate and reach for the latest technology to unite engagement and education.

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