Mark Allen Roberts is the VP of sales and marketing for SPA, and was recognized as a Sales Enablement Star by HighSpot in 2018.

Mark brings an exceptional background of over 30 years of sales and marketing successes with manufacturers and distributors. He has had senior sales, marketing, and training development positions across a wide array of businesses, including Timken, Mobility Works, Gardner Denver, Pragmatic Marketing, Frito-Lay, and many other industry leaders. With a long history of building, training, coaching, and managing sales teams, the National Association of Sales & Marketing's recognized his contributions with The Business Excellence Award.

Mark is also the author of Branding Backwards, a keynote speaker, trainer, and thought leader on LinkedIn.