Mark Ruth is director of research and education for the International Coach Federation (ICF). Since joining ICF more than a decade ago, Mark has been committed to developing and expanding the ICF’s presence as an industry thought leader. His department has unveiled more than a dozen global industry studies on the coaching industry since 2006. Prior to joining ICF, Mark served as Market Research Analyst for the National Tour Association, where he managed an economic impact study of the North American group travel industry.