Bahaa Hussein, CPTD®, is a co-author of the ATD-published book “Destination Facilitation”, which is considered the travel guide to training around the world, describing the importance of a global mindset, when training in different cultures across the globe.

He has been training more than 45 nationalities across Europe & CEEMEA regions for more than 30 years, positively impacting people’s performance to reach their maximum potential in areas of Sales & Sales Management as well as Technical L&D functions.

Bahaa’s sessions are known to be interactive and depend to a great extent on experiential deep-impact learning, and maximum participant engagement, leading to immediate and effective application.

Graduating from the American University in Cairo with a Bachelor's in Business Administration and a minor in Political Science, Bahaa Hussein began his career back in 1986 with Procter & Gamble Egypt (P&G), as a van salesman; starting from the grass root level, he managed to work his way up to become one of the key managers for P&G in the Arabian Peninsula, heading the sales operation in Saudi Arabia.