2026 Parskey_Peggy

Peggy Parskey

Few organizations have a well-thought-out measurement and reporting strategy. Dave Vance and Peggy Parskey have written two books to demystify the process and provide practical, down-to-earth guidance for L&D practitioners.

Measurement Demystified Field Guide: Q&A With Peggy Parskey and David Vance

Dave Vance and Peggy Parskey discuss Measurement Demystified: Creating Your L&D Measurement, Analytics, and Reporting Strategy.

Measurement Demystified: Q&A With Dave Vance and Peggy Parskey

Get the A-to-Z Resource on Training Evaluation Fully revised and updated, ATD’s Handbook for Measuring and Evaluating Training is the comprehensive go-to reference for talent development professionals in need of immediate measurement and evaluation (M&E) guidance. Edited by M&E powerhouse Patti Phillips, with contributions from 30 expert practitioners, this handbook provides an essential roadmap to developing effective processes to prove the value and impact of your learning and development programs.Training measurement and evaluation is one of the top frustrations of a talent development professional's job. At first glance, it appears to be a drain on precious time and resources, yet it is a critical function for understanding the results and proving the value of L&D programs. If not conducted properly, it can yield questionable results, lack of accountability, and stakeholder skepticism. All to say, TD professionals must have a solid foundation in measurement and evaluation to do their jobs effectively.With this handbook, you’ll feel confident each time you face an M&E challenge, from planning the evaluation and collecting and analyzing data to optimizing results and making evaluation efforts work in your organization. You will use the data to improve your training programs and meet the standards your organization strives for.The updated edition includes new chapters on how to tell the evaluation story to business leaders, visualize data in reports, and leverage artificial intelligence smartly as well as refreshed chapters on all the M&E fundamentals. Rich in real-life application, it offers practitioner tips, knowledge checks, and support resources and references. Your advisors along the way are an impressive array of experts from the field, each chosen for their knowledge, experience, and actual results in specific areas.Whether you’re a trainer, manager, professor, or student of training evaluation, this handbook has been designed to meet your needs. 

Peggy Parskey

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