Peter Economy

Presents five essential strategies for attracting clients via a Web site. Making it easier for clients to find the site; Advertising the address; Giving visitors a reason to visit; Capturing contact information; Checking the Web statistics.

How to attract business via a Website

DAVENPORT, Iowa--(BUSINESS WIRE)--As the national economy continues to take center stage, Americans still see the value of higher education. A recent Kaplan University Education Insights Survey found 83 percent of U.S. adults agree that the U.S. is falling behind other nations economically, with 7 in 10 (71 percent) saying the nation can improve its standing if more people earn college degrees."America has the talent to be competitive," says Peter Smith, Senior Vice President for Academic Strategies at Kaplan Higher Education. "If we can help close the 'degree gap' - by making higher education more accessible to more Americans - we will stop wasting our talent, increase our global competitiveness and get more people into sustainable, higher paying careers."This finding comes on the heels of a study by the National Center for Higher Education Management Systems that found that the U.S. will need to produce 63.1 million degrees to match leading nations in the percentage of adults with college degrees by 2025. At the current pace, the U.S. will fall short of that threshold by 16 million degrees.The Kaplan University survey also found that:Higher Education = Employer Plus: 91 percent of U.S. adults feel finishing a degree, seeking a higher degree or continuing education makes someone more attractive to potential employers. 90 percent report that furthering one's education can increase one's earning potential and opportunities for promotion.Level of Education Determines Amount of Worry: 84 percent of high school educated, employed adults have concerns about their jobs - and specifically about losing their job or not being able to find a new job if let go, while only 63 percent of college-educated adults are worried.Economy an Education Influencer: More than half (55 percent) of those aged 18-34 say the economy influences their education decision. Women, who make up 6 out of every 10 students enrolled in college today, are more likely to be influenced by the economy (63 percent) than men (46 percent) in this age category.(Read the entire article.)

Kaplan: Despite US Economy Americans Still See Value to Higher Ed

(Vocus/PRWEB, February 18, 2009) "Over 80% of the people in Deloitte's workforce are under 35, so we've got to get this right." - W. Stanton SmithStan Smith is national director, Cross Generation Initiatives at Deloitte LLP and author of Decoding Generational Differences: Fact, Fiction...or Should We Just Get Back to Work? An expert in workforce attitude trends, Mr. Smith shared recent research findings with Peter Clayton on TotalPicture Radio, "trends that are long term that are shaping the generation Y (millennials') expectations of business, employers, and careers as well as how they prefer to work."Given the current global financial crisis, many business leaders assume that employees -- generation y, generation X, baby boomers or whatever—are just happy to have a job, and resources once committed to "soft skills" and "perks" such as onboarding, retention, coaching, leadership development, communication, and flexible work schedules can be ignored. "Not so," according to Smith. Especially with the much discussed generation Y. For talent-aware businesses like Deloitte, continuing to invest significantly in talent acquisition and retention, the list of "things" uncovered in his research studies that "won't be changing" represent significant opportunities for smart employers; and serious problems for those who choose to ignore them.(Read the entire release.)

Peter Economy

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