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Roderick Jefferson


Roderick Jefferson is the vice president of Marketo’s Global Enablement organization, where he is responsible for setting the readiness framework and strategy to support the enablement plan across all corporate learning and development, professional services, as well as internal and partner sales roles across all skills and knowledge disciplines. In this role, Roderick leads the planning, direction, and execution of global enablement with a scope that spans business planning and strategy, enablement, events, communications, and productivity tools. Prior to Marketo, Roderick held a variety of management, sales, sales training, L&D, and customer experience roles for Oracle Marketing Cloud, Salesforce.com, 3PAR/HP, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T.  Roderick is an acknowledged thought leader in the global enablement space. With 20 years of leadership experience he has built enablement organizations, covering the enterprise and SMB space. He has extensive experience in creating specialist sales productivity organizations and has been responsible for the successful delivery of a series of integrated cross-sell/up-sell methodologies, enablement, and sales execution programs that drove significant incremental revenue. Roderick has won numerous awards, including being selected as the 2015 Sales Onboarding Program of the Year by SiriusDecisions.

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