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Rodrigo Lara Fernandez

Partner | MAS Consultores


Rodrigo F. Lara has more than 20 years of experience in the training industry and is a Chilean expert in ROI and measurement and evaluation. He is CEO of MAS Consultores and the ROI Institute in Latin America. Lara also has been a professor at several universities in Chile and has presented in multiple conferences throughout Latin America and the United States.

He holds a bachelor's degree in both Psychology and Business Administration and a master's degree in human resources. He holds the ROI Methodology Certification from the ROI Institute and is a member of ASTD. He was named “Practitioner of the Year Award” by the ROI Institute (Chicago, 2007), and received the “Measurement and Evaluation Award” from ATD (San Diego, 2008).


Rodrigo F. Lara is presenting at the ATD 2014 Mexico Summit on Measuring Learning by Impact on Business Results. Measuring is a big challenge for organizations worldwide. In many organizations, HR areas implement very interesting programs, that maybe get results, but in most of cases there isn't an evaluation strategy; so, there is no evidence to demonstrate the impact on performance or business results. In this session, we will review three case studies that include not only a program but also a comprehensive evaluation. Upon completing this session, participants will be able to: Identify key elements to plan an evaluation using Phillip’s ROI Model; Distinguish between a Data Collection Plan and an ROI Analysis Plan; Review three different programs evaluated, including Business Impact; Discuss how to improve or move forward in Evaluation in their own organizations.

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