Senior Vice President, Optimization Initiatives, Advantage Performance Group Russell is an experienced senior executive who brings the know-how of leading organizations to greater heights of success. His career provides a diverse perspective. He served as a sales executive at Xerox for over 15 years and prior to joining Advantage, he was VP of Sales at Pacific Pulmonary. He also served as CEO for companies in the energy management and business to business, telemarketing industries. His responsibility at Advantage is to assist senior executives within our client organizations with the practical thought processes and disciplines for the successful implementation of their Sales Optimization efforts with a single intent in mind: to deliver positive economic impact to their respective companies.