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Scott Horvath

We know that the majority of Congress have social media presences. We know that many agencies are using social media for more and more innovative efforts. But just as the web became mainstream in the mid-90s and exploded with overnight innovations, there were many entities with a web presence, but no rhyme or reason for why they existed. We need to leverage those lessons learned and apply them to our current social explosion. I recently discussed some of the lessons learned from the experience at USGS with our social growth and where we're headed. I also discussed how, just like the web, accessibility needs are just as important with social media as they are with traditional web. Of course, I also talk heavily about having a strategy for things that you do. These are just some of the many facets of the bigger picture of what we, public or private industry, must consider in order to advance our social efforts without repeating the mistakes of the past.While it's easy for anyone to "go social," it only creates a disservice to your audience, and your organization, if you're doing it without considering those facets. Know what your goals are and let the rest follow in that direction.Read More in the March issue of The Public Manager

Social Media A Growing Opportunity within Government

Spring 2013 - The Public Manager

Most everyone has heard of Section 508, the requirement that federal electronic information technology must be accessible to those with disabilities. Section 508 applies to more than is commonly understood, however. It applies to all online content that is created by the federal government and its contractors, not just content that appears on a .gov or .mil domain. The rise in use of social media and the ability to share information at lightning speed have encouraged more agencies to examine social media as a major business asset. As with any agency effort, existing policies and requirements still apply.

Making Social Media Content as Accessible as Possible

It's no surprise that the use of social media within the government sector has been exploding over the past several years. The possibilities to improve government using social media are endless. Having a social presence is expected. It's progressed to a point where, if someone asks if your agency is on Twitter, Facebook, or Google+, and you respond "no," you're scoffed at. While it's tempting to jump into the water head first, you need to know what's waiting for you beneath the surface. Here is the story of how the U.S. Geological Survey (USGS) started exploring the use of social media, the mistakes made and lessons learned, where the agency stands now, and what the future holds.

Scott Horvath

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