Professional Partner Content

4 Ways to Use Video for Corporate Communications

As organizations grow and mature, often one of their greatest challenges isn’t competition—it’s simple communication. Too many organizations rely on text-heavy documents, recaps, summaries, and emails to share ideas and keep people up to date. Text communications not only take a great deal of time and effort to create, as many managers can attest, but they’re also seldom read.

A better option? Use on-demand video for corporate communications.

Video can help you and your team quickly capture ideas, share best practices, and even supplement emails—just click record and go.

4 Ways to Use Video for Corporate Communications

1. Break Down Barriers to Social Learning With Video

Informal ask-the-expert conversations—often referred to as social learning—are the most effective ways for employees to learn from one another, transfer institutional knowledge, and build competitive advantage.

With searchable social learning videos, every member of your team can quickly record and share ideas, demos, reviews, recaps, and more directly from their laptops, tablets, or smartphones. Team members can take advantage of each other’s inside expertise, picking up valuable pointers and learning new tactics anytime, anywhere—even when separated by thousands of miles or well after a subject matter expert has moved on to a new role.

2. Engage Employees With Videos for Internal Communication

Every year, employees ask for more insight into the inner workings of their organizations. But email newsletters aren’t enough.

Ask your executives and internal communications teams to record video messages that the employees can view live or on demand. Video can help make news announcements more engaging and shareable—and much easier for your busy team to digest.

3. Share Team Meetings and Record Presentations

When face-to-face communications aren’t possible—and sometimes even when they are—recording meetings can be an invaluable practice. Add more life to your next video call by recording it and storing it in your organization’s video library, so it can be searched for and reviewed by remote team members.

Modern video platforms can help you record multiple video streams to capture several presenters, presentation slides, whiteboard notes, and computer screens, among other things—so your team is always in the loop.

4. Replace Email With Short, Personal Videos

Too often, businesses rely on email or instant messages to share detailed information. Document reviews, status updates, and meeting summaries—while easily shared in a three-minute video or face-to-face chat—can take 45 minutes and six paragraphs to transfer to a written format.

When distance or timing make remote communication preferable to face-to-face conversations, video provides an alternative that’s often faster and more engaging, with dramatically reduced potential for misunderstanding due to missed nonverbal cues.

Today’s modern video platforms enable you to easily record a quick video and share it by email with one or many recipients. For teams in many organizations, it’s now common to share a message by simply clicking “record” and speaking into a webcam. Video also adds a human element, meaning the viewer can easily comprehend the message.

Forward-looking organizations are already making video a part of almost every aspect of training and communications.

Get More From Your Video Communication Strategies

Today, corporate communications professionals are increasingly leveraging live and on-demand video to effectively engage and inform employees. Panopto is one tool that is changing video-based corporate communications by offering flexibility and agility to cost-effective video production.

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