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Maximizing the Effectiveness of Sales Training

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There are many barriers to effective sales training. Here are some areas to consider as you build your sales training to ensure its success.

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About the Authors
Kim McAvoy

Kim McAvoy is the senior manager for ATD's Sales Enablement and Management topic areas. In this role she focuses on creating content and resources around management development, leadership, and all aspects of sales enablement including sales coaching, training, technology, and processes. She has over a decade of experience in managing global sales reps and training sales teams as well as clients. Kim has held leadership roles at start ups as well as consulting firms including Gartner (formerly CEB). Kim earned a Bachelor of Science degree in Finance from Miami University in Oxford, Ohio.

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