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Personal Branding Checklist

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Believe it or not, you have a personal brand. Use this checklist to get started.

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About the Authors
Lisa Spinelli

Lisa Spinelli is a dynamic leadership and career development coach, trainer, and workshop facilitator with a passion for helping individuals navigate career transitions and leadership growth. As the founder of Blue Pinecone Consulting, Lisa specializes in coaching and training rising leaders and empowering them to embrace authenticity, adapt to change, and excel in their professional journeys.

Lisa is a Professional Certified Coach (PCC), accredited by the International Coaching Federation (ICF), and has delivered one-on-one leadership and career transition coaching to leaders in public service, employees at Fortune 500 companies, and nonprofit employees. Her extensive experience includes developing and facilitating workshops for organizations such as the USDA, Library of Congress, U.S. Air Force, and Bureau of Indian Affairs, from small groups of 10 to larger groups of more than 150.

Before founding her consulting firm, Lisa served as a director at an e-learning platform and has also worked at ATD as a senior content manager, where she created and managed workshops like ATD’s Troops to Trainers at Ft. Belvoir. She also created and hosted the popular The Accidental Trainer podcast and authored multiple career development resources, including the book Teachers to Trainers and the workbook Take Charge of Your Career.

Lisa’s unique perspective is shaped by her family’s strong ties to public service, with her father serving in the NYPD, U.S. Army, and CIA, and her husband being a disabled USAF veteran as well as having grown up in Rome, Italy. Her connection to the greater good and more well-being lifestyle fuels her passion for coaching and helping others.

Lisa holds a master’s degree in journalism from Columbia University and a bachelor’s degree in English from the University of Virginia.


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