There’s a reason why you remember short commercials, even when you don’t intend to. Marketers have perfected the craft of creating communication that sticks. This session will reveal the practical steps you can take to create high-impact microlearning content: focus on a single message via a “video concept,” effectively evoke emotions, and carefully choose concise text. You’ll leave with memorable examples, relevant applications, and techniques to apply right away.
Video
Microlearning Lessons from Marketers_Micro Focus for Major Impact
About the Author
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![Danielle Wallace]()
Full ProfileDanielle Wallace is the chief learning strategist at Beyond the Sky, a provider of custom learning solutions. She combines proven marketing techniques with adult learning principles to create learning that sticks. Previously, as a marketing executive with Procter & Gamble and PepsiCo, she learned strategic marketing and advertising principles, which she applies to learning and development to create compelling breakthrough solutions. Danielle is also a certified training and development professional (CTDP).
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