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Performance Support: Are We Missing a Huge Opportunity?

ATD 2014 Session: M302

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Did you know that within the first 48 hours of your employees attending a traditional training or learning event, their knowledge retention drops to 33 percent? Did you also know that research now shows that nearly 80 percent of learning in the workplace takes place informally? So why are training departments still spending the vast majority of their budgets on formal training efforts? This session will address the methodologies behind performance support (learning while doing), and how it is now, more than ever, all around us!


  • Bob Mosher is a senior partner and the chief learning evangelist at APPLY Synergies, a consulting firm that specializes in helping learning organizations design, develop, and measure effective learning and performance support strategies to meet the five moments of learning need. Mosher has been an active and influential leader in the learning and training industry for more than 30 years and is renowned worldwide for his pioneering role in e-learning and new approaches to learning. He has acted as an influential voice in the learning and development industry by speaking at conferences and by being an active participant and author within industry associations such as the Association for Talent Development, International Society for Performance Improvement, the Masie Consortium, the e-Learning Guild, and CLO Symposium/Magazine.

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