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Leaving ADDIE for SAM

By  Michael Allen

Leaving Addie for SAM

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The ADDIE process is past its prime.

It was developed long before Agile and other iterative processes that have introduced greater efficiencies in design and development, fostered more creativity, and addressed effective stakeholder involvement. Leaving ADDIE for SAM introduces two new concepts—SAM, the Successive Approximation Model, and the Savvy Start. Together, they incorporate contemporary design and development processes that simplify instructional design and development, yielding more energetic and effective learning experiences.

This book is a must-read for all learning professionals who have a desire to let go of outdated methodologies and start creating better, faster training products today.


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(*) The following formats are included with a purchase of this E-Book: PDF, EPUB, Kindle.


Michael Allen

Michael W. Allen is chairman and CEO of Allen Interactions, whose studios build universally acclaimed custom e-learning, provide strategic learning consulting, and train e-learning professionals in collaboration with ASTD.

With a PhD in educational psychology from The Ohio State University, Dr. Allen has pioneered multimedia learning technologies, interactive instructional paradigms, and rapid-prototyping processes, bringing each forward into leading corporate enterprises. He is an adjunct associate professor at the University of Minnesota Medical School, a popular conference speaker, and a prolific writer. In May 2011, he received ASTD's Distinguished Contribution to Workplace Learning and Performance Award. In May 2012, Allen was selected by The National Ethnic Coalition of Organizations (NECO) Advisory Committee as a recipient of the 2012 Ellis Island Medal of Honor.

Through a proven process and skills born from experience, Allen Interactions delivers exciting interactive solutions that enhance knowledge, skills, and performance. It is one of the most successful and highly regarded providers of custom e-learning, training, and consulting, with studios in Minneapolis, Tampa, and San Francisco.


Michael Allen expertly outlines a bullet-proof case for a new and powerful design paradigm. I urge anyone teaching the traditional ADDIE model to stop what they are doing and read this book. It will change the way they approach and teach the design of instruction and improve the lives of learners everywhere.

Karl M. Kapp
Professor of Instructional Technology
Bloomsburg University

Having been through numerous custom e-learning projects using ADDIE, Allen’s SAM approach was refreshing.  Much simpler, more effective and faster.  Once you’ve experienced their SAM process, there’s no going back. 

Our SME’s loved it so much more than ADDIE because they could see the learning developing so much faster.  As the Director of Training for a 19,000 Associate retail enterprise with over 200 locations in 15 states, I’m involved in a wide variety of learning development.  I’ll never use ADDIE again.  SAM is for today and the future.

Ken Gregson
Director of Training
AutoNation, Inc.

Learning designers should sit up and take notice! Michael Allen's Leaving ADDIE for SAM presents a new practical and powerful approach to designing and developing great learning experiences.  

Lance Dublin
Founder and Chief Solution Architect
Dublin Consulting


Book Details

ISBN: 9781562867119

Pages: 216

Publisher: ASTD Press

Pub Date: September 2012

Formats: Paperback, PDF

Product Code: 111218

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