Social media concept with characters. Vector illustration of a big magnet attracts likes, followers. Influencer, blogger creating online content. Media marketing, SEO, content manager job
ATD Blog

3 Ways to Shine Online to Attract and Retain Talent

Wednesday, May 4, 2022

Consider these headlines:

  • “The Great Resignation!”
  • “We Can’t Find Workers”
  • “War on Talent”

Sound familiar? The talent shortage and employee-driven job market are affecting companies across all industries.

As of January 2022, the Bureau of Labor and Statistics JOLTS report states that 4.3 million people voluntarily quit their jobs, and in 2021, almost 48 million people quit their jobs (an annual record).

With the number of opportunities readily available to those contemplating a career change (11.3 million openings), it’s critical to showcase online how your organization stands out. This is vital not only for recruiting new talent but also for retaining your existing talent.

Here are three ways you can shine online and demonstrate your employer brand in an effort to attract and retain talent:

1. Know where your employer brand stands.

Establish your company’s online reputation starting point by searching for your company’s name and leadership team. What’s showing up on page 1 of your search? Sites like Glassdoor, Indeed, and CareerBliss rate employers too, so you’ll want to explore them.


HR employees aren’t the only ones reviewing candidates; candidates themselves are searching for your company and its leadership team before applying for your job postings.

2. Showcase where you shine.

Was your company named a best place to work? Does your organization provide opportunities for growth and a clear career path? Opportunity for growth attracts new talent, and according to Mercer, 78 percent of employees said they would stay longer with their employer if they saw a career path.


3. Create collaborations.

Foster collaborations between departments like L&D, HR, and marketing. Done right, your leadership team and your employees can be some of your biggest assets in showcasing your employer brand online. And interdepartmental collaborations can make sharing company content online easier.

Create a comprehensive social media strategy and engage your leaders and employees in showcasing what it’s like to work inside your organization.

Did you know only 3 percent of employees share company content with their community? Yet, they yield a 30 percent increase in social interactions of the content they share. Enabling your leaders and teams to be digital advocates for your organization gives your company a competitive edge.

If you’re interested in more ideas and examples for how to showcase your employer brand to attract talent and business, attend Elevate Your Employer Brand to Attract Talent and Business at the ATD International Conference & EXPO on May 15 at 3 p.m.

About the Author

Wendy Terwelp, founder of Opportunity Knocks of Wisconsin LLC and author of the Rock Your Network® series, was dubbed a “LinkedIn Guru,” by the Washington Post. Terwelp consults, speaks, and writes about social media, networking, branding, and career development for conferences, associations, and companies worldwide.

Her private executive coaching clients win raises, promotions, and jobs. Want to advance your career? Schedule a strategy session to discuss your career, goals, and next steps.

An award-winning career expert, Terwelp's advice and expertise are regularly quoted in The Wall Street Journal, The Washington Post, Philadelphia Inquirer, Fast Company, Inc., The Chicago Tribune, The Business Journal,, Manage Smarter, Physicians Practice, CTDO (Chief Talent Development Officer) magazine, TD magazine, NBC, ABC, FOX, radio, and more. She served on the Association for Talent Development Program Advisory Committee and authored the ATD Infoline “Jumpstart Your Job Search and Get Hired Faster,” included in ATD's "Best on Career Development" anthology.

In addition to ATD's recognition, Wendy was named one of the Top 15 Career Masterminds (along with Richard Nelson Bolles author of "What Color is Your Parachute?"), JobMob's "Top Job Search Blog Posts" annually, Top 100 Twitter Accounts Job Seekers Must Follow, and Inc. Magazine's "Top 10 Career Helps."

Discover the strength of your personal brand with this free self-assessment:

Be the first to comment
Sign In to Post a Comment
Sorry! Something went wrong on our end. Please try again later.