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Sales Enablement at ATD22

Thursday, April 21, 2022

Surrounded by change and tasked with finding solutions to evolving problems, sales enablement leaders try to anticipate shifts to drive effectiveness across their organizations. With their ever-increasing scope covering technology, tools, sales onboarding, key performance indicators (KPIs), sales readiness training, and go-to-market (GTM) launches, sales enablement leaders need focus, so we’ve highlighted some key Sales Enablement sessions at this year’s ATD International Conference & EXPO.

Whether your company already has an established sales enablement function or it’s an area that you are formalizing within your organization, check out both the strategic and practical advice from our mix of returning and new speakers.

Customer Focus

In this ever-changing buying landscape, digital plays a key role and there’s less face time with prospective buyers. Sellers need to develop new skills to meet the customer’s needs to be successful. Learn more about the various seller strategies that drive customer engagement, and explore ways to break down the barriers to selling and enhance customer receptivity both online and in-person.



To ensure programs drive toward desired outcomes and impact the business, sales enablement leaders review data across various sales enablement technologies. To get buy-in to scale current programs across hundreds or thousands of sales reps and create future programs, learn how to shape your data insights to quantify and effectively convey the value of the enablement program in a way that matters to each stakeholder.


Sales Academies

Driving sales rep engagement and shortening ramp time, a world-class sales academy or center of excellence builds the foundation for a successful sales career and develops skills to transition employees to other roles internally. Hear how one company designed and implemented a global academy, and learn best practices for creating your own academy’s structure, curriculum, career paths, and measurements of success.


Persuading, influencing, uncovering motivations, effective questioning—these negotiation skills benefit all staff, especially those who close deals. Learn to foster confident negotiation tactics in yourself and your employees that lead to success in your sales organization.

In addition to these incredible and impactful sessions designed to help you drive success with your sales enablement strategy, don’t miss the Sales Enablement Reception Monday, May 16, sponsored by Richardson Sales Performance. Meet new peers in sales training and enablement and catch up with familiar faces during this opportunity to mingle over drinks and appetizers in a casual setting.

About the Author

Kim McAvoy is the senior manager for ATD's Sales Enablement and Management topic areas. In this role she focuses on creating content and resources around management development, leadership, and all aspects of sales enablement including sales coaching, training, technology, and processes. She has over a decade of experience in managing global sales reps and training sales teams as well as clients. Kim has held leadership roles at start ups as well as consulting firms including Gartner (formerly CEB). Kim earned a Bachelor of Science degree in Finance from Miami University in Oxford, Ohio.  

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Hi - Does this event have a time and location within the conference itself?
Hi Claire-the sales reception is Monday 6-7pm inside the convention center. More details on the location are listed in the conference app.
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