It shouldn’t come as a surprise that having an effective company culture is one of the most important assets a company can have. Many companies give lip service to polishing this asset, but how easy is it to change your company culture? Especially given the climate where the need to return employees to the office is questioned. Is this really the time that employees will want to embrace change?
In truth, this is the best time for culture change. Organizations across the board proved they could change rapidly in a time of great need. Now, they should consider change in areas that benefit them.
What If My Employees Resist Culture Change?If you’ve failed at changing company culture before, you may run into resistance in your efforts today. Fear not—there is hope. Employees might also fear that they lack the skills and resources to succeed. Others still may fear that they will lose their job if they speak out.
Despite the hesitation, the benefits of a successful culture transformation are immense. Employees care about meaning and motivation. One in three employees say their primary reason for sticking to the job they have is the sense their work is meaningful. In a world that’s been remote for so long, meaning is what keeps bonds between a company and its workers strong.
Your Roadmap to Company Culture SuccessThere are five major steps a company can take to make sure its cultural transformation is successful. The first involves setting a strategic imperative. How will your company focus its efforts? In this case, having 50 strategies is the same as having none. Next, establish a compelling vision for the future. What does a successful transformation look like to your company? How will it position you to better serve your market? Then, to ease employee fears, skill training should be part of the transformation. Enable high-performance and career advancement for those already working for you and equip them to meet your vision.
Furthermore, jobs should be aligned to the new vision. Energize employees to exercise their passion in a way that the company may benefit from. Finally, reward success. Reward systems must align with your vision for the future throughout the organization.
Does your organization need a culture change? Consider the following questions: does the current culture unleash employees’ passions? How does the organization currently deal with barriers to change? Do existing communication systems foster effective communication? These all could be signs.
Learn more about practical steps in changing company culture for the better in the visual deep dive below: