ATD Blog

Why Aesthetics Matter to Learning

Tuesday, April 28, 2015

In the morning, do you reach for a favorite coffee cup or select an attractive outfit to wear to a meeting? Did the sleek and modern design of your smartphone influence your buying decision? What about your go-to websites? Are you drawn to the ones that are attractive and well-designed rather than those that are cluttered and difficult to read? 

You would probably agree that the visual design of a product influences your choices and buying decisions. And you most likely know that people pre

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