Take your sales organization to the next level with the ATD World-Class Sales Competency Model™ (WCSCM)!
Licensing the ATD WCSCM allows your organization to unify its sales and learning functions under a common language and standards around sales talent development by implementing a comprehensive and researched-backed sales competency framework.
Your organization may license the WCSCM directly for internal use to:
- structure roles in sales and supporting functions
- set standards for attracting, assessing, selecting, engaging, developing, retaining, and credentialing sales, sales management, and sales enablement professionals
- create implementation materials such as hiring guides, career maps, assessment tools, and training curricula to promote the practice of the competency framework provided.
- $5,000 for two (2) years
- $10,000 for five (5) years
- Deliverables will be released once the licensing fee has been paid in full.
- Renewal terms and pricing available separately.
As a licensee, you are allowed to customize the model by up to 25 percent to better meet your organization’s terminology and taxonomy, for example. Any adaptations of the WCSCM beyond nomenclature changes require prior review by and approval from ATD.
The license is for the use of the model within your individual organization regardless of size, and limited to direct employees. All materials may only be displayed, posted, or stored behind your organization’s firewall or secured access site.
Ready to license the Model?
- Success in Selling: Developing a World-Class Sales Ecosystem e-book (PDF format) and two (2) print copies
- editable copies of Success in Selling’s “Appendix A: Areas of Expertise Dictionary” and “Appendix B: Foundational Competencies Dictionary” (Word format)
- electronic copies of competency-based implementation tools and templates, including competency gap assessments (Excel format)
- visual graphics of the model (PNG/JPEG format).
Contact Kimberly McAvoy at