Through a research-backed approach, ATD explored major trends that are shaping the sales profession and influencing the competencies needed by all roles within the sales ecosystem.
As a result, ATD's World Class Sales Competency Model was created with these goals in mind:
Learn more about how you can license the Model to start on the path of unifying your sales and learning functions under a common language and standard.
It provides sales organizations with a state-of-the-art competency framework that can be a critical tool to achieving success with your sales strategies and programs. Assess the current state of your salesforce and where it needs to go. Use the model to aid in:
ATD provides you with a wealth of info in this model. No need to reinvent the wheel or start the process from scratch. Use our predefined knowledge, skills, and areas of focus as a template to help streamline the process of identifying gaps and assessing your salesforce.
Adaptation Rights: As a licensee, you are allowed to customize the model by up to 25 percent to better meet your organization’s terminology and taxonomy, for example. Any adaptations of the WCSCM beyond nomenclature changes require prior review by and approval from ATD.
Restrictions: The license is for the use of the model within your individual organization regardless of size, and limited to direct employees. All materials may only be displayed, posted, or stored behind your organization’s firewall or secured access site. Contact us to learn more about how to license the model for your internal organization, or if you are a sales consultant or training provider, how you can license the model to help your clients.
Your organization may license the WCSCM directly for internal use to: