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111902_Digital You
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What’s your story?

The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time?

In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.

Digital You offers a deep dive to understanding and defining your unique promise of value—making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction.

Book Details
ISBN: 9781949036756
Pages: 232
Publication Date:
Formats: Paperback, PDF
Product Code: 111902
About the Author
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Praise for This Book
Author of the Wall Street Journal Bestseller, The Coaching Habit
Building your personal brand is like a video game: battles to be fought, prizes to be won, levels to be mastered. The thing is, you don't have any choice: you're playing whether you want to or not. You can trust William Arruda to be your guide and mentor through the new digital landscape.
Author, New York Times Bestsellers The Four Tendencies and The Happiness Project
If you know you need to develop your personal brand but just have no idea how to start, Digital You is the indispensable resource you need. It’s packed with practical, manageable suggestions for how to clarify, articulate, and communicate your unique brand in a way that’s authentic—and allows you to stand out from the crowd.
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A friend of mine recommended William Arruda's book after listening to him speak at an ATD conference. The idea of personal branding brings up images of the stereotypical car salesman. Arruda's book changed my impression. He give practical, compelling arguments for why we all need to focus on our personal brand with strategies and exercises to help us build our personal brand. Follow him on LinkedIn as well. His postings are full of great tips and articles that focus on some of these strategies.
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