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Your Groundbreaking Framework for Measurement and Reporting

Most people find measurement, analytics, and reporting daunting—and L&D professionals are no different. As these practices have become critically important for organizations’ efforts to improve performance, talent development professionals have often been slow to embrace them for many reasons, including the seeming complexity and challenge of the practices. Few organizations have a well-thought-out measurement and reporting strategy, and there are often scant resources, limited time, and imperfect data to work with when organizations do attempt to create one.

Measurement Demystified: Creating Your L&D Measurement, Analytics, and Reporting Strategy is a much-needed and welcomed resource that breaks new ground with a framework to simplify the discussion of measurement, analytics, and reporting as it relates to L&D and talent development practitioners. This book helps practitioners select and use the right measures for the right reasons; select, create, and use the right types of reports; and create a comprehensive measurement and reporting strategy.

Recognizing the angst and reluctance people often show in these areas, authors and experts David Vance and Peggy Parskey break down the practices and processes by providing a common language and an easy-to-use structure. They describe five types of reports, four broad reasons to measure, and three categories of measures. Their method works for large and small organizations, even if yours is an L&D staff of one or two. The guidance remains the same: Start small and grow.

Measurement Demystified is a great first book for talent development professionals with no prior knowledge of or experience with measurement and a valuable resource for measurement experts. Those adept at lower levels of training evaluation will grow their knowledge base and capabilities, while measurement experts will discover shortcuts and nuggets of information to enhance their practices. A more comprehensive treatment of these important topics will not be found elsewhere.

Book Details
ISBN: 9781950496891
Pages: 432
Publication Date:
Formats: Paperback, PDF
Product Code: 112018
About the Authors
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Praise for This Book
Founder, Aloha Learning Advisors
“Dave Vance and Peggy Parskey have delivered a practical, flexible approach to data analytics and reporting—workable for organizations of any size. If you are an L&D professional, all the more tentative to start or proceed in these times of limited resources and uncertainty, let the authors show you how measurement and analytics can help you to create a compelling case for any business challenge.”
Chief Learning Officer, The 6Ds Company; Co-Author, The Six Disciplines of Breakthrough Learning
“At last, a truly comprehensive guide to measuring, evaluating, and reporting the outcomes of human capital development programs. Filled with clear definitions, helpful diagrams, and practical advice, this book will be a boon to learning professionals everywhere.”
Global Chief Learning Officer, EY
“Measurement Demystified is a must read for anyone in talent development. It provides a practical and comprehensive framework for measuring and reporting on industry accepted L&D metrics. This is the go-to handbook we’ve all been waiting for!”
Head of Executive Services, FIS
“Measurement Demystified provides a proven methodology I have used to drive business buy-in and award-winning results. This is must-read for talent leaders of the future."
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