The Kansas City Chapter created a unique way to encourage chapter volunteers to celebrate their new roles and raise awareness for the chapter. Using Canva, the chapter designed and provided a branded graphic to incoming board members and volunteers to post on LinkedIn. When new volunteers posted about their accomplishments, they also tagged the chapter. The chapter’s LinkedIn views increased rapidly by 575 percent and unique visitors, by 425 percent, through the campaign. In the 30 days following, engagement on other chapter posts had increased by 348 percent, comments increased by 262 percent, and shares increased by 114 percent. The chapter’s LinkedIn page also gained 16 new followers, bringing the total number to 320.