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December 2022 Chapter of the Month

Madison Area Chapter

In September 2020, during Member Appreciation Month, the Madison Area Board showed appreciation to its members through a physical mailing. The outreach campaign’s goal was to reinforce to membership that the chapter is available to support its members’ talent development and networking needs during a hard time. The board mailed thank-you cards to each member that included a flier detailing updates on the chapter, different ways to connect with the chapter, and a branded pen and notepad. The members in the chapter’s new all-access membership received an additional gift card. The total cost for postage, gift cards, notepads, pens, envelopes, and printing was approximately $1,200. Due to the success of the campaign, the chapter now mails welcome packages to new members as they join.