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September 2021 Chapter of the Month


The Hawkeye Chapter desired to show the value of sponsorship for its two-day conference. The chapter created a multifaceted approach to networking that benefited the event sponsors and attendees. To start, attendees were given a conference gift of an empty clear container. Attendees were encouraged to visit sponsor tables and fill the container with candy and snacks located at the tables. Secondly, the chapter incorporated designated times during both days to have booth sponsors move through the participant tables to share a little bit about their organizations and answer questions. Finally, attendee ribbons were made available exclusively at sponsor tables, which encouraged attendee engagement with the sponsors. The three-pronged strategy made the networking between sponsors and attendees feel more approachable, fun, and engaging.