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Best practices on maintaining a chapter website

NEW YORK CITY: “Starting Soon” Manual Event Reminder Email in Wild Apricot

SUMMARY: The New York City Chapter desired to send a reminder email a few hours before chapter events as it noticed that registrants were not responding to reminder emails sent the day prior and attendance was taking a hit. To address the issue, the chapter established a job aid allowing chapter leaders to send a “starting soon” reminder email to registrants one to two hours before an event’s start time. Through the incorporation of the “starting soon” reminder email, the chapter increased registrant attendance by approximately 10 percent, averaging a 50–60 percent rate of attendance for registrants.

YEAR: 2021

NEW YORK CITY CHAPTER: Knowledge Center on Wild Apricot Website

SUMMARY: The Knowledge Center serves as the repository for recordings and documents from chapter events and is accessible to members only through the chapter’s website. For chapter events, webinars, and SIG events, the chapter posts the slide presentation, embeds any event recordings, and uploads other documents/handouts provided at the event. Through the repository, the chapter provides members access to content and allows them to access all programming benefits that come with chapter membership.

YEAR: 2018

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