Question 1

How do I find my chapter's ChIP code?

Accepted Answer

Look your chapter up on the Chapter Locator. Chapter ChIP codes look like this: CH1234.

Question 2

Are chapters required to participate in ChIP?

Accepted Answer

No. Like many ATD resources for chapters, this program was created based on feedback from chapter leaders. Individual chapters decide their level of participation in this program.

Question 3

How will this be tracked?

Accepted Answer

ATD uses an association management software package to report revenue earned for each ChIP code. ATD runs quarterly reports that show revenue associated with each chapter code. A percentage of that revenue will be calculated based on the revenue share amount for specific products. The revenue amount earned will then be directly deposited in chapter accounts. For privacy reasons, chapters will not be sent purchase records of individual members.

Question 4

How can I use my chapter’s ChIP code to make a purchase on ATD online?

Accepted Answer

Begin by selecting the items you want to purchase and placing them in your shopping cart. Once you are ready to check out, enter the last four digits of your chapter’s ChIP code where it says “Optional Chapter Incentive Program (ChIP)” on the screen prior to submitting final payment. The "CH" at the beginning of your chapter's ChIP code has been auto populated for you.

Question 5

How is the revenue share sent to chapters?

Accepted Answer

ATD directly deposits the quarterly revenue in chapter accounts. Revenue earned from the ATD International Conference & Exposition registrations will be paid the quarter following the conference.

Question 6

If someone forgets to use our chapter’s ChIP code when registering for a conference or making a purchase, can our chapter still earn ChIP credit?

Accepted Answer

Unfortunately, this program is unable to apply retroactive revenue credit. However, if someone tried to use your chapter’s ChIP code on the online store and was unable to for some reason, please contact your chapter relations specialist for assistance.

Question 7

Do people have to be an ATD or chapter members to use our chapter’s ChIP code?

Accepted Answer

No. Anyone, members and non-members, can use your chapter’s ChIP code.

Question 8

If a person uses our chapter’s ChIP code to register for an ATD conference or buy something, will they get a discount?

Accepted Answer

No discounts are enabled via ChIP code use. The ChIP code instead generates revenue for the chapter.

Question 9

Can chapter leaders get a list of people who purchase an item with the chapter ChIP code?

Accepted Answer

No. ATD does not release customer purchase information for data privacy reasons.

Question 10

What benefits do individuals receive by using the chapter ChIP code?

Accepted Answer

Individuals who utilize the chapter's ChIP code are helping their chapter be more successful. Chapters are an important part of ATD and the profession as a whole. Chapters are nonprofit organizations that strengthen their communities, help people build skills, find jobs, and much more.

Question 11

Why do some brochures with promotions from ATD come with a ChIP already printed on it? Can my chapter members cross that out and write our chapter’s ChIP code?

Accepted Answer

Yes. Chapters may manually add their ChIP code onto any ATD marketing materials they are distributing to chapter members (for example, adding a sticker onto the publications catalog). ATD has a variety of ads and promotions with a variety of ChIP codes. Chapter ChIP codes are one of many that help ATD understand how marketing programs are working. The purpose of the chapter ChIP codes are to give chapters credit for promotion that chapters do to their members and prospects.

Question 12

What if a member uses the ChIP to join ATD at a discounted rate?

Accepted Answer

ChIP revenue only applies to memberships $249 and above. Discounted board memberships, student, and senior memberships are not eligible for ChIP revenue.

Question 13

Are ChIP revenue taxable?

Accepted Answer

ChIP revenue is not taxable (federal or state). Chapters with more than $25K in gross receipts that are completing Form 990EZ should indicate the ChIP revenue amount in Line 8 as “other revenue” with a brief description, such as “revenue from national ATD.” Chapters with less than $25k in gross receipts that are completing Form 990N do not need to report the ChIP revenue.

ATD Products & Services	Revenue Share
New Membership*	$20
Membership Renewal	$10
International Conference & EXPO Registration	10% (maximum of $80)
TechKnowledge Conference Registration	10% (maximum of $80)
ATD Small Conferences (Core4, OrgDev, SELL, etc.)	5%
ATD Virtual Conference	5%
ATD Certificate Programs (with the exception of the Training Design and Delivery Certificate)	10%
ATD Training Design and Delivery Certificate**	5%
ATD Master Series **	5%
ATD Books and Publications ***	5%

Chapter Incentive Program (ChIP)