ChIP is a program that offers chapters an opportunity to earn additional revenue.
ATD Chapters can earn thousands of dollars from the business they generate with ATD products and services.
Each chapter is assigned a ChIP code. Every person who uses the ChIP code when making a purchase on the ATD website will be contributing to your chapter's financial health, further enabling you to accomplish your chapter's mission.
ATD has created the ChIP Tips toolkit to help you maximize the benefits of ChIP within your chapter. The ChIP Tips toolkit includes templates and examples, including newsletter recommendations, chapter meeting announcements, FAQs, and website samples to help you develop your own chapter materials. Also included are other ATD chapters’ examples of ideas to promote.
ATD Certificate Programs (with the exception of the Training Design and Delivery Certificate)
10%
ATD Training Design and Delivery Certificate**
5%
ATD Master Series **
5%
ATD Books and Publications ***
5%
* ChIP revenue only applies to memberships $249 and above. Promotional rates and discounted rates such as board memberships, group, student, and senior memberships are not eligible for ChIP revenue as well.
** Chapters receive a 5% commission on the ATD Training Design and Delivery Certificate, ATD Master Trainer, ATD Master Instructional Designer, and ATD Master Performance Consultant registrations.
*** Publications can be ATD Press books and TD at Work only, ordered through the online store, through ATD Customer Care, or at the ATD International Conference & EXPO store.
Frequently Asked Questions
Look your chapter up on the Chapter Locator. Chapter ChIP codes look like this: CH1234.
No. Like many ATD resources for chapters, this program was created based on feedback from chapter leaders. Individual chapters decide their level of participation in this program.
ATD uses an association management software package to report revenue earned for each ChIP code. ATD runs quarterly reports that show revenue associated with each chapter code. A percentage of that revenue will be calculated based on the revenue share amount for specific products. The revenue amount earned will then be directly deposited in chapter accounts. For privacy reasons, chapters will not be sent purchase records of individual members.
Begin by selecting the items you want to purchase and placing them in your shopping cart. Once you are ready to check out, enter the last four digits of your chapter’s ChIP code where it says “Optional Chapter Incentive Program (ChIP)” on the screen prior to submitting final payment. The "CH" at the beginning of your chapter's ChIP code has been auto populated for you.
ATD directly deposits the quarterly revenue in chapter accounts. Revenue earned from the ATD International Conference & Exposition registrations will be paid the quarter following the conference.
Unfortunately, this program is unable to apply retroactive revenue credit. However, if someone tried to use your chapter’s ChIP code on the online store and was unable to for some reason, please contact your chapter relations specialist for assistance.
No. Anyone, members and non-members, can use your chapter’s ChIP code.
No discounts are enabled via ChIP code use. The ChIP code instead generates revenue for the chapter.
No. ATD does not release customer purchase information for data privacy reasons.
Individuals who utilize the chapter's ChIP code are helping their chapter be more successful. Chapters are an important part of ATD and the profession as a whole. Chapters are nonprofit organizations that strengthen their communities, help people build skills, find jobs, and much more.
Yes. Chapters may manually add their ChIP code onto any ATD marketing materials they are distributing to chapter members (for example, adding a sticker onto the publications catalog). ATD has a variety of ads and promotions with a variety of ChIP codes. Chapter ChIP codes are one of many that help ATD understand how marketing programs are working. The purpose of the chapter ChIP codes are to give chapters credit for promotion that chapters do to their members and prospects.
ChIP revenue only applies to memberships $249 and above. Discounted board memberships, student, and senior memberships are not eligible for ChIP revenue.
ChIP revenue is not taxable (federal or state). Chapters with more than $25K in gross receipts that are completing Form 990EZ should indicate the ChIP revenue amount in Line 8 as “other revenue” with a brief description, such as “revenue from national ATD.” Chapters with less than $25k in gross receipts that are completing Form 990N do not need to report the ChIP revenue.
