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Leader Connection Newsletter (LCN)

This monthly newsletter offers you the news you need to run a successful chapter! Check your inbox each month for the LCN and access past issues.
2021 Archived Issues

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LCN Aug_2021

August 13, 2021

Use the Chapter Communications Toolkit samples and templates as a framework for your annual communications plan.

Action Items

  • Register to learn with other chapter leaders in-person at Chapter Leader Day during ATD21. This event will take place on Sunday, August 29, from 8 a.m. to 1 p.m.  in Salt Lake City, Utah.
  • Join the Chapter Leader DEI Real Talk on September 28 at 2 p.m. ET to learn more about what chapters are doing to incorporate diversity, equity, and inclusion into chapter operations.
  • Create a chapter team for the ATD Chapter Leaders Conference (ALC) before super early bird rates expire on August 14!


ATD21 Is Approaching! Is Your Chapter Prepared to Attend?

When five or more of your chapter members attend ATD21 (either in person or virtually), your chapter can form a team to receive discounted rates to the conference. Learn more and share the information with your members to encourage them to attend. Don’t forget to have them use your chapter’s Chapter Incentive Program code while registering!

Join a Regional Event

Unable to travel to Salt Lake City? ATD21 Regional events will provide opportunities for you to network and participate in the ATD21 HQ program on a smaller scale. Regional events are being hosted in conjunction with five chapters: Atlanta, Georgia, Houston, Texas, Seattle, Washington, Tampa, Florida, and Washington, DC.

Learn More

Participate in Chapter

Leader Day

Chapter leaders are invited to attend Chapter Leader Day at ATD21 in Salt Lake City on August 29 from 8 a.m.–1 p.m. Your CRM and NAC look forward to guiding you through a fun day of interactive activities. Along with meeting other chapter leaders, you will walk away with resources to build upon the strength of your chapter.

Reserve Your Free Seat

Virtual Learning Opportunities

ATD Chapter Leaders Conference (ALC)

Super Early Bird Savings Rate Ends Tomorrow

It’s time to register for every chapter leader’s favorite event: ALC! If you haven't attended in the past, you won’t want to miss this annual event, which will take place November 3–5 exclusively for chapter leaders. Last year, about 500 chapter leaders attended virtually to network and share best practices for running an ATD chapter.

Chat with your board about bringing a team of five to the conference for the price of four. Purchase your chapter’s team ticket and submit names by October. Secure your chapter board’s spot early to save on registration.  

Super early bird is July 15–August 14 Individual: $175 | Team of five: $700

Early bird is August 15–September 14

Individual: $200 | Team of five: $800

Regular registration is September 15–November 3
Individual: $225 | Team of five: $900

Register for the Chapter Leader DEI Real Talk

Join us on September 28 at 2 p.m. ET when the NAC will get the conversation started about what makes diversity, equity, and inclusion (DEI) more than just a trending hot topic. It will be an engaging discussion to share what your chapter is doing and planning for DEI while learning about the initiatives of other chapters as well. Check out the chapters webpage on embedding DEI into chapter administration and operations. All chapter leaders interested in chapter DEI collaboration are welcome to register.

Power Membership Initiatives

Generate Member Prospects Through Sample ATD Resources


Capture contact information of people interested in joining your chapter by offering sample resources. We have created a form for your chapter website that you can post to help prospects download two ATD National resources (a TD at Work guide and a sample template). Add this form to your chapter website so your membership VP will automatically receive the names of people who requested these resources. ATD National will provide the visitor with the documents and take care of the heavy lifting, including sending three emails about Power Membership. All you have to do is reach out and explain the benefits of joining your chapter. Please use this toolkit to add the form to your chapter’s website and access additional email templates.


Submit Your Chapter Affiliations Requirements (CARE) Contact by September 30

CARE contacts facilitate data gathering and manage the reporting process for the board. These contacts will receive key CARE information and announcements throughout the year, including the chapter’s unique CARE submission link in November. Submit your contact via the online form. As a reminder, the online 2021 CARE survey submission deadline is January 31, 2022.

Submit by September 30


August Chapter of the Month: New York City Chapter

Each month through the Chapter of the Month (COM) program, a chapter that deserves special recognition is highlighted. This month, the New York City Chapter sought a more meaningful way to recognize its volunteers; digital badges. Learn more about their approach to volunteer recognition.

Sharing Our Success (SOS)
Don't reinvent the wheel! If you're looking to implement a process in your chapter, check out these best practices submitted by other chapters through ATD's SOS program.

New This Month!

Using a SWOT (Strengths, Weakenesses, Opportunities, Threats) analysis to align chapter strategy to CARE. Help your chapter prepare for CARE early, thanks to North Dakota Chapter for this awesome idea.

A special thank you message to renewing members from the local NHL hockey team. They engaged renewing members with fun content to boost renewals and show their appreciation. Courtesy of Research Triangle Area Chapter.

Trivia Night focused on debunking myths within the talent development community. This fresh spin on a virtual event was created and hosted by West Michigan Chapter.  

Browse Other Submissions or Submit Your Best Practice

ATD Events and Opportunities

August 29–September 1

Salt Lake City, Utah and Virtual

September 7–16


October 12–13

Las Vegas, Nevada

November 3–5


November 15–16

Nashville, Tennessee

ATD Research invites you to participate in the 2021 State of the Industry survey. The State of the Industry is ATD’s comprehensive report for benchmarks (including spending, activities, and learning hours) in the talent development industry and one of our most popular member benefits. We can only provide benchmarking data for specific groups such as industry groups and workforce size groups if enough organizations provide data, so your participation is key! The survey deadline is August 20, 2021.

Your input is needed! Please help us identify shifts in the importance of various skillsets for talent development professionals as a result of the pandemic by participating in the Changing Skill Priorities for Talent Development survey. We also invite you to share this survey with your chapter so we can get a wide perspective on the changing TD field.

ATD student scholarship applications open August 10. Students in doctoral, graduate, or undergraduate programs are encouraged to apply for the ATD John Coné student membership scholarshipATD International Conference & Exposition registration scholarship, and the online ATD Essentials Series online workshop scholarship. Applicants should be current students at the time of submitting their applications.

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