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Power Membership Resources

Power Membership offers members twice the support, twice the resources, and twice the networking than just one membership.

What is a Power Member?

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    What is a Power Member?

    When ATD members join both their local chapter and ATD, they choose to be change makers in their own backyard and knowledge leaders in the talent development profession. Joint membership offers learning professionals a unique opportunity to connect with local, national, and international professionals. Joint members can learn about trends in the field, and gain access to research, best practices, and templates they can apply directly to impacting organizational results, their community, and advancing their career.

Membership Benefit Updates

ATD Membership Gives You More in 2018!

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Chapter members have access to programming that is targeted to their community, a local network of talent development professionals, and career and business development opportunities. When you choose to be a member of both your local chapter and ATD, you have the opportunity to be a change maker in your own backyard and a knowledge leader in the talent development profession.

As an organization that is committed to empowering professionals to develop talent in the workplace, ATD understands that members value access to professional development resources and the latest content in the field. To ensure that its membership offerings continue to be compelling and offer high value for the investment, ATD will be enhancing its current offerings. Now in 2018:

  • Professional members have access to all content offered on the ATD website. This will provide members with unlimited access to all online content across 14 topics on ATD’s new website.
  • Professional Plus members continue to have access to all content offered on and their membership includes one ATD On Demand course per year. This is an exciting new benefit available only to Professional Plus members! Access courses available through your Member Benefits Center.

Power Membership Rates

Power Membership Rates
Power Member Rates: Professional $229/Professional Plus $369
Chapter Board Member Rate: $179
Chapter leaders receive a complimentary upgrade to Professional Plus membership! All chapter board members must be members of ATD. If you'd like to sign up multiple chapter leaders for ATD membership in one process, you can use the chapter board team application.

Power Member Marketing Resources

The following resources have been designed to support ATD chapters in promoting Power Member membership. Chapters are strongly encouraged to download these resources to assist with marketing and branding efforts, and to educate potential, new, and current chapter members on the value of joint membership.

Power Member Marketing Resources:

  • Customizable Power Membership Brochure (Use this to promote your chapter and ATD! Tailor the brochure to add information relevant to your chapter, upcoming event details, and membership details. Include your chapter logo where instructed, add your chapter’s contact information, and include photos of your chapter members!)
  • Customizable Power Membership Handout (Use this to promote your chapter and ATD by either printing out or posting to your chapter's website. Tailor the handout to add information relevant to your chapter. Include your chapter logo where instructed.)
  • Customizable Power Membership Email (Use this to promote your chapter and ATD and help complete one of the foundational joint membership activities, "Send quarterly email to prospective members promoting Power Membership." Tailor the email to add information relevant to your chapter.)
  • Power Member Ads: one-third page or one-half page
  • Power Member Chapter Presentation
  • Power Membership Webpage for Wild Apricot: (Use the HTML code to create the webpage and the job aid to help you facilitate the implementation process. Include your chapter ChIP code where instructed!)

To request your chapter's current joint membership percentage, please contact your chapter relations manager.

Power Membership Resources

The following supplemental resources are available to assist chapters with growing their chapter's joint membership.
Use the list of ATD members to to promote chapter membership, invite members to a chapter meeting or event, and ensure CARE achievement with the chapter-ATD joint membership requirement.
ATD now has several ways to make processing ATD memberships easier for chapters. A job aid is available on how to collect and process joint membership payments as one bundle.
The National Advisors for Chapters (NAC) membership team put together a quick reference sheet to address membership engagement and top member issues/tips.
Reach out to and personally invite college students in your community to join your chapter by distributing student membership information at chapter events and campus career centers.
Access other chapters' successful membership practices through the Sharing Our Success (SOS) repository of resources.
1. Joint membership requirement reduced to 35% for individual chapters. 2. 50% joint membership goal to be measured in the aggregate (all chapters). 3. Joint membership activities added to requirements to help chapters plan for success.

Chapter Support

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How is ATD Supporting Chapters?
  • Chapter presence on homepage.
  • Chapter information included in the ATD member welcome kits.
  • Mention of chapter membership in ATD acquisition mailings.
  • Chapter locator and Chapter of the Month (COM) featured in ATD Links.
  • Power Member ads in TD magazine.
  • Customer Care promotes chapter membership when ATD members join over the phone.
  • $1,000 cash prize for “Excellence in Joint Membership Growth” Chapter Excellence Award. Awarded to chapters that demonstrate the highest overall growth rate of joint chapter and ATD members.
  • Chapter Incentive Program (ChIP), a revenue-sharing program that offers chapters an opportunity to earn additional revenue. Chapters earn $20 for each new ATD member and $10 for a membership renewal when a chapter's ChIP code.
  • Discounted Power Member rates for Professional and Professional Plus membership of $229 and $369, respectively.
  • Power Membership brochures and other marketing materials shipped to each chapter.
  • Customizable joint membership marketing materials.
  • Chapter open house event at ATD's International Conference & EXPO for all attendees.