Chapter Leader Community (CLC)
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External Communication

Best practices on effectively communicating with chapter members and nonmembers

CENTRAL FLORIDA CHAPTER: Off-the-Cuff Chapter Vlog on YouTube

SUMMARY: The chapter launched a weekly, “Off-the-Cuff” video blog (vlog) series with speakers to share a preview of upcoming events with chapter members, educate the broader audience of talent development professionals, and increase brand awareness in the local community. In addition to serving as a promotional piece, the videos are archived on the chapter’s website as a resource for chapter members. Since the launch of the vlog series, views on the chapter’s YouTube channel have increased by over 600 percent, and 2,500 people viewed the initial post on LinkedIn. Increased engagement with members and nonmembers has correlated with both member renewals and acquisitions.

YEAR: 2019

HOUSTON CHAPTER: Showing and Sharing it All!

SUMMARY: To increase the marketing of the Houston Chapter, volunteers from the chapter's Marketing and Communications team attend all meetings and events. These volunteers capture photos to use in postings via Facebook, LinkedIn, Twitter, and Instagram during the session, and also leverage these images for use in recaps on the chapter's website following the program. This effort increased the engagement of members and program attendees as well as increased the publicity of the chapter, ATD, and the talent development profession.

YEAR: 2015

SOUTHEASTERN WISCONSIN CHAPTER: Innovative eBlasts Inspire, Engage, and Inform

SUMMARY: In conjunction with the new ATD branding and style guide, the chapter created a unique and eye-catching eBlast format. As a result of the redesign, the Southeastern Wisconsin Chapter has enjoyed open and click rates much higher than the national averages for eBlasts, and significant increases in event attendance, member engagement, and chapter interest.

YEAR: 2015

GREATER PHILADELPHIA CHAPTER: Make Your Chapter Newsletters Come Alive

SUMMARY: The chapter desired to create a more “personal touch” through its newsletter. By leveraging the power and scope of YouTube, the chapter president delivers a monthly address that grasps the attention of the chapter's audience, replicates the experience of speaking with him one-on-one, and fosters a warm and welcoming environment.

YEAR: 2014

NEBRASKA CHAPTER: Pinning with Pinterest

SUMMARY: The chapter created a Pinterest account to provide an one-stop shop for its members and other talent development professionals to browse training and talent related topics. The bookmarks quickly allow access to professional development materials in order to continue to grow one's knowledge. This no cost resource allows members to develop themselves professionally, keep up to date on talent development topics, and locate resources to assist them in their profession.

YEAR: 2014

CHICAGOLAND CHAPTER: Establishing a Video-based Body of Evidence of the Value of CCASTD Membership

SUMMARY: In an effort to highlight the chapter's motto of "Engage. Execute. Exceed.", the Chicagoland chapter leadership produced a series of videos to promote the value of membership. The videos highlighted a variety of participants, from longstanding members and first-time attendees to chapter presenters, to interview and articulate how their engagement with the chapter has benefited them. The chapter created a new and innovative promotional tool to encourage membership and generate excitement around the chapter's events.

YEAR: 2012

FORT WORTH CHAPTER: Chapter Podcasts

SUMMARY: In an effort to provide additional value to members, the chapter implemented podcasts to promote future meetings, workshops, networking events, and recap past meeting content for members unable to attend. Not only does this deliver an additional benefit to members but it also makes non-members aware of the chapter and programs.

YEAR: 2010

CENTRAL INDIANA CHAPTER: Utilizing Social Media to Engage with Members

SUMMARY: The chapter uses a number of free social media collaboration tools to engage with members and educate them on the value of social media in learning. The chapter uses HootSuite because it’s collaborative and allows a team of people to post news, updates, discussions, and event information on Twitter, Facebook, and LinkedIn.

YEAR: 2010

NORTHERN NEW JERSEY CHAPTER: "Voice of Workplace Learning"

SUMMARY: The chapter was featured in the New Jersey Business Magazine's April 2010 issue. This article, part of the magazine's focus on workforce development that issue, underscored the critical role

YEAR: 2010


SUMMARY: The chapter needed a quick way to demonstrate how to create an alert for postings and uploading picture files on the Maryland Leaders Workspace. They wanted to do this without having to spend lots of time writing instructions. Since showing someone how is more effective than telling them how, they wanted to use a screen capture software that didn’t cost a lot of money. The application they decided to use was called Jing which is free to download.

YEAR: 2009

METRO DC CHAPTER: Implementing Social Networking Tools

SUMMARY: Participation in social networking tools is growing rapidly, and in response to this trend, the chapter embarked on a program to implement a series of social networking tools. After reviewing the social networking landscape, four key tools were prioritized: Twitter (daily, weekly updates), LinkedIn (members-only group), Facebook (public group), and podcasting (monthly podcast).

YEAR: 2009

MOUNT DIABLO CHAPTER: Get Virtual – Designing Learning in Second Life

SUMMARY: On April 21st, the Mt. Diablo chapter of ASTD broke new ground by conducting what we believe to be the first ASTD chapter meeting simulcast in Second Life. We were able to model the benefits of the Second Life platform and Web 2.0 technology by modeling the virtual learning methods during the presentation to both a live audience in Danville, California and to a virtual audience across multiple time zones.

YEAR: 2009

MARYLAND CHAPTER: Using a Voki to Give a Voice to ASTD Maryland

SUMMARY: Each month a different board member creates a Voki which focuses on a particular topic of importance to the chapter, including upcoming conferences and Employee Learning Week events. Vokis, which can be created for free, generate a link that the chapter can post on their website for anyone to click and listen to the message.

YEAR: 2009

CASCADIA CHAPTER: PodCascadia: A Chapter Podcast

SUMMARY: PodCascadia is ASTD-Cascadia Chapter's podcast. It features articles and interviews with training and development experts from the Portland, Oregon area and around the world. Produced entirely by chapter volunteers, the show comes out every two weeks.

YEAR: 2006

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